| I don't like to use language, but this...stinks!
The Frugal Hoosier is discounted food store that sells expired food. The Hecks shop there when budgets are tight and they can't afford regular food.Some of it is so bad that it has to be eaten within the hour! There are things like unmarked cans of vegetables, and chicken from the "bad batch". As mentioned in episode 9x05, their brand of beer is called 'dented but Drinkables', and Axl Heck refuses to make his signature beer-wine crossover 'Bwine' with it.
Some of their brands are inspired by brands from Safeway (and occasionally, Kroger)